Greg Houge
Co-Founder
Greg, a co-founder, has been President of SE since its inception in 1999. Greg oversees all key aspects of acquisitions, development and property operations. Greg had a 15-year career with Public Storage Inc., the largest self-storage operator in the world. From 1984 to 1990, Greg was an Acquisition Officer negotiating the purchase of existing self-storage properties in the Western United States. He was also responsible for acquiring infill parcels for self-storage development in various Western US markets. These real estate activities resulted in the placement of more than $100 million in development and acquisition capital. As a Senior Vice President in the Management Division since 1992, Greg’s focus was operational. He was responsible for over 250 properties comprising more than 15 million square feet of storage and retail assets in the Southwest. These markets included Denver, Colorado Springs, Salt Lake City, Phoenix, Tucson, Las Vegas, all of Southern California, and Hawaii.
A native of Los Angeles, Greg holds a degree in economics from UCLA. Greg is a former Board Member of the California Self Storage Association (CSSA).
Laurent Opman
Co-Founder
Laurent has more than 12 years of experience in commercial real estate acquisition, development, repositioning and operations with a combined total transactional value well in excess of $200 million. In the past nine years as a principal of KOAR Institutional Advisors, LLC., a Los Angeles-based real estate investment company. Laurent has been involved with the acquisition, development and financing, operation and sale of real estate projects including office buildings, retail centers, medical office buildings and land development. Prior to KOAR, Laurent was a principal of the Trident Group, a Los Angeles-based real estate development company specializing in retail development.
In addition, Laurent is a founding partner in JP International, a China-based holding company with activities in consulting, education, telecommunications and agriculture.
Bruce Rothman
Co-Founder
Formerly a practicing real estate attorney, Bruce is the managing member of KOAR Institutional Advisors, LLC., and has been involved in the real estate industry for over 20 years. Prior to entering the real estate industry, Bruce practiced corporate securities and real estate law in Los Angeles. Bruce, a Los Angeles native, received a bachelor's degree in psychology from UCLA and a J.D. degree from the Gould School of Law at the University of Southern California. He is a member of the California State Bar, is admitted to practice law in all California courts, and is a licensed real estate broker in California.
Chris Lyons
President
Since joining Storage Etc. in 2000, Chris has been responsible for all aspects of property operations, accounting, marketing, and human resources. He is an 11-year veteran of Public Storage Inc. and PS Business Parks Inc. where he held positions in both operating and financial capacities, including Regional Manager of Operations and Controller. As a Regional Manager for a startup division, Public Storage Pickup & Delivery, Chris was responsible for the development of operational policies and procedures, staffing, customer service, internal audit, and accounting. As a District Manager, Chris was responsible for 17 self-storage properties comprised of one million square feet. While with PS Business Parks, Chris was responsible for managing and leasing a portfolio of office, flex, R&D, industrial, and retail properties.
Chris holds a dual B.S. degree in Accounting and Business Administration from the State University of New York, College at Fredonia, as well as a M.B.A. from the University at Buffalo.
Chris and his wife, Samantha, reside in Pasadena, CA, and have three adult children. For the past 12 years, Chris has been the assistant-coach of the St. Francis High School cross-country team (2022 CA state champions). Chris has been a member of the Pasadena Tournament of Roses for the past 23 years and is currently vice chair of the TV & Radio Committee.
Cory Sulfoff
Executive Vice President
Cory is currently the Executive Vice President at Storage Etc. and has been in the self-storage industry for over 18 years. With an ability to streamline processes and foster relationships, Cory has been a driving force at Storage Etc. for 13 years. His journey embodies the old-school spirit of working one's way up, wearing many hats, and tackling cross-functional challenges throughout the Storage Etc. landscape. His expertise was honed through study at the University of Nebraska and an upbringing in a self-storage investment family. Beyond his professional achievements, Cory values quality family time, non-fiction reading, sports fandom, and golf.
